Becoming an NLP Coach: Everything You Need To Understand

Sebastian Leblond working with students in an NLP certification training program.
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    So you’ve decided on becoming an NLP coach but don’t know where to start. The world of Neuro-Linguistic Programming is vast, and the options are endless. Not to worry, we have the answers you’re looking for. Read on to find out how to get started on your neuro-linguistic programming coaching journey.

    What Is Neuro-Linguistic Programming Coaching and Becoming an NLP Coach?

    NLP coaching is guiding your client through self-discovery and self-improvement. It means using the client’s words, actions, and personal beliefs to draw their “personal map of reality.”

    This internal map determines the areas they struggle with, what habits they want to break but can’t, and what positive change they want to include in their lives. Then, this map is redrawn to reflect the client’s transformation. 

    Neuro-linguistic programming coaching comes in several levels, as we’ll discuss below, and each of these levels offers more insight into the client’s mind.

    What Does a Neuro-Linguistic Programming Coach Do?  

    Coaching someone in Neuro-Linguistic Programming means using NLP techniques to figure out their hopes and fears, as well as limiting beliefs holding them back. It’s done using tools like building rapport, increasing sensory awareness, outcome thinking, and teaching behavioral flexibility.

    Sometimes this is done in one-on-one sessions, and other times in a group setting.

    An NLP coach listens first, gleaning information about their client and the things that hinder their personal and professional progress. Then, through techniques like Mirroring, Imagery Training, Modeling, and Incantations, they can help them kick unpleasant habits and embrace positive change.

    How Much Does a Neuro-Linguistic Programming Coach Earn?  

    In the United States, the average Certified Neuro-Linguistic Programming (NLP) Coach makes $75,325. The salary range falls between $69,098 and $81,799, with a few top-tier coaches earning six and even seven figures working with high-profile clients.

    A single Neuro-Linguistic Programming session usually costs around $125. Meanwhile, a Breakthrough session, which is usually conducted by a Master Practitioner, can cost up to $600.

    Needless to say, this is a very rewarding career path if you take it seriously. Getting the right clients, like working with businesses and high-profile individuals, can get you a lot of exposure which can lead to great fulfillment and potential success. 

    Staying on top of the new advancements in neuro-linguistic programming and keeping your techniques sharp can also contribute to better earnings.

    What Are the Benefits of Becoming an NLP Coach?  

    Becoming an NLP coach benefits not only you on the professional level but also personally. The techniques you learn to use in your certification course can help you transform your life for the better. 

    From identifying faulty thought patterns to engaging in imagery training and reciting incantations, the change you’ll feel in your life will be palpable to those around you.

    As for the professional side, it’ll greatly benefit your coaching business. Think of the value you’ll give to your clients by increasing their ability to tackle the challenges in their lives with confidence and determination. 

    What Do Clients Use Neuro-Linguistic Programming Coaching For?  

    Clients use neuro-linguistic programming coaching for many applications. On the individual level, there’s positive behavioral change, like kicking smoking or weight management. It also works great for eliminating mental disorders like phobias, anxiety, as well as depression.

    Moreover, it can help people gain others’ trust easily, form lasting connections with people, and have a wider circle of influence.

    Neuro-linguistic programming is also incredibly efficient in a business setting. It creates positive workplace dynamics, increases productivity, and causes an overall improvement in the work environment. 

    There’s also coaching for “training the trainer,” which teaches other people how to become NLP Practitioners or Master Practitioners. 

    What Types of Clients Work With Neuro-Linguistic Programming Coaches?  

    NLP can offer valuable insight to many kinds of clients. Besides being a safe and effective way to discard bad habits, it can also provide tools to manage certain mental illnesses alongside therapy.

    That said, other types of clients can also tremendously benefit from these techniques. For example, it can help those seeking to increase their self-confidence, become better at connecting with others, as well as improve the way they’re perceived by others.

    On the professional side, business owners, entrepreneurs, start-up leaders, and executives can witness positive change when using NLP in the workplace. 

    What Coaching Methods Are There?  

    Over the years, a wide range of techniques and methods have been developed to help neuro-linguistic programming practitioners get the most out of their training. Some of these methods and techniques include:

    Imagery Training

    Imagery training relies on the power of imagining accomplishing a task you might find challenging. It aims to instill confidence in your ability to get things done.


    Modeling is at the core of neuro-linguistic programming and is what it’s most famous for. It means taking a person you look up to as a role model and creating a blueprint out of their habits and behaviors. 

    The philosophy relies on reproducing a person’s success by repeating their steps to reach a similar outcome.


    Gaining someone’s trust isn’t an easy feat, but you can accomplish that by adopting the vocabulary, body language, the tone someone is using, as well as the energy they have, whether high or more laid back. 


    Incantations are words you tell yourself to reaffirm your beliefs, convictions, and ideas about yourself. The words you use empower you by framing the things you want to believe about yourself and the world.

    What Neuro-Linguistic Programming Associations Are There?  

    • ABNLP: The American Board of Neuro-Linguistic Programming and Hypnotherapy
    • IANLP: The International Association of Neuro-Linguistic Programming
    • ANLP: The Association for Neuro-Linguistic Programming
    • INLPTA: The International Neuro-Linguistic Programming Trainers Association
    • ABNLP: The Australian Board of Neuro-Linguistic Programming

    Here at NLP Top Coach, we’re internationally approved and audited by The American Board of Neuro-Linguistic Programming (ABNLP), the world’s largest Neuro-Linguistic Programming authority. All of our certifications are recognized and honored by the ABNLP.

    How Do I Become an NLP Coach?  

    Taking the first steps on your NLP coaching career path starts with applying for a neuro-linguistic programming introductory course that qualifies you to become an NLP Practitioner. This course will teach you the concepts of internal maps as well as beginner-level neuro-linguistic programming methods and techniques.

    You can then go on to explore more of the NLP world, attending qualifying courses for Master Practitioner and Trainer of Trainers status. The former teaches you more tools to handle more types of problems, while the latter gives you the tools to start your own neuro-linguistic programming coaching business.

    So what are the levels of NLP training?

    Levels of Neuro-Linguistic Programming Training  

    NLP training comes in different levels that allow you to gradually increase your knowledge and application. 

    If you want to reach the top level, you have to start from the beginning to be able to master the different tools and techniques of NLP. 

    NLP Practitioner

    This is the most basic level of NLP training. It doesn’t require any background in NLP or previous experience in the field. However, you can maximize your benefits from the course when you bring an inquisitive mind and a desire to learn.

    In the NLP Practitioner 4 In 1 Certification, you learn the basics of NLP coaching and how to have a better influence on anyone you deal with: your clients, employees, and family members. 

    By the end, you’ll have an understanding of how to practice NLP techniques. This way, you’ll create a fulfilling career, business, increased wealth and health, as well as better relationships and EQ.

    NLP Master Practitioner

    NLP Master Practitioner training builds on what you learned in the NLP Practitioner course. In the NLP Master Practitioner 4 In 1 Training Certification, you learn through a process of theory, demonstration, hands-on practice, de-briefing, and Q&A. 

    You’ll also learn how to pinpoint conflicting values and discard limiting beliefs in yourself as well as others. 

    If you’re an executive or business owner, these advanced NLP tools and techniques will improve and increase your business growth. As for entrepreneurs and startup leaders, you’ll greatly increase your circle of influence and gain new followers.

    NLP Trainer 

    NLP Train the Trainer Certification is the most advanced level of NLP training. It allows you to certify your students as NLP Practitioners and NLP Master Practitioners after you receive your certification.

    This training will give you the tools to develop world-class presentation skills. You’ll be able to engage your audience and influence decision-makers. This will give your message a bigger impact on anyone who listens to you.

    You’ll also learn what makes a successful coaching company, as well as how to build your own business starting from scratch and grow it to a multi-million dollar level.

    NLP Master Coach (NLP Master Trainer)

    If you’re in the coaching business, you can add NLP Practitioner or NLP Master status to your resume. However, even if you don’t have a previous background in coaching, you can take the comprehensive NLP Master Trainer Certification course. 

    This training combines NLP techniques with life coaching, greatly enriching the lives of your coaching clients and anyone who needs your help. The use of NLP tools during coaching sessions will achieve better results with your clients and help them reach their goals faster.

    What To Look For in an NLP Coaching Course  

    Choosing the right NLP training course depends on many factors. You should consider how intensive the training is, the reputation of the training company, as well as the experience of the trainer.

    There are many “too good to be true” offers on the market. However, you should know that a higher-quality course might cost a little more, but what you get as a return on your investment is much more. 

    Take the First Step To Become an NLP Coach  

    With a trusted training company like NLP Top Coach, you can rest assured you’re getting the best possible courses and certifications. You also get lifetime membership access to the training material so that you can review the course at your leisure. So, reserve your spot in our NLP Practitioner 4-in-1 Certification, NLP Master Practitioner 4-in-1 Certification, or Train-the-Trainer Certification.

    Picture of Sebastien Leblond

    Sebastien Leblond

    Sebastien Leblond is the Founder of NLP Top Coach, a leading NLP Coaching and Leadership Development Company. He is among an exclusive group of American Board of NLP Certified NLP Master Trainers in the world. More than 40,000 individuals across 30+ countries have been trained and certified by Sebastien to become world-class coaches and trainers. Sebastien is originally from Québec, Canada, and now lives in Bangkok, Thailand with his wife and children.

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